Teaching youth about marketing and consumerism focus of Media Literacy Week 2013
Ottawa, March 20, 2013 –MediaSmarts and the Canadian Teachers' Federation (CTF) are pleased to announce that marketing and consumerism will be the focus of Canada's eighth annual Media Literacy Week, to be held November 4-8, 2013.
The official theme of the week: "What's Being Sold: Helping Kids Make Sense of Marketing Messages" , will encourage educators and parents to talk to children and teens about the marketing they encounter on a daily basis.
The goal of Media Literacy Week is to promote the importance of digital and media literacy education in Canadian homes, schools and communities.
MediaSmarts and the Canadian Teachers Federation are pleased to welcome back YouTube as the 2013 Gold Sponsor of Media Literacy Week. To find out how to get involved or become a sponsor of the week, visit: http://www.medialiteracyweek.ca/